Spotify / machine-learning

Why We Use Separate Tech Stacks for Personalization and Experimentation | Spotify Engineering (opens in new tab)

Why We Use Separate Tech Stacks for Personalization and Experimentation Introduction Personalized apps have become essential for improving user experience across diverse user bases. Rather than providing a one-size-fits-all experience for the “average user,” personalization deli…

Our Multi-Agent Architecture for Smarter Advertising | Spotify Engineering (opens in new tab)

Our Multi-Agent Architecture for Smarter Advertising Introduction When we kicked this off, we weren’t trying to ship an “AI feature.” We were trying to fix a structural problem in how our ads business actually runs in software. On the business side, we have multiple ways of buyi…