우아한형제들 / backend

끊김 없는 사용 경험을 위하여 : 카카오톡 선물함 속 교환권을 배달의민족 주문으로 연결한 여정 (opens in new tab)

To provide a seamless user experience, Baedal Minjok (Baemin) successfully integrated KakaoTalk brand vouchers directly into its ordering system, overcoming significant technical and organizational barriers between platforms. This project was driven by a mission to resolve long-standing customer friction and strategically capture external purchase demand within the Baemin ecosystem. By bridging the gap between Kakao’s gifting infrastructure and Baemin’s delivery network, the team successfully transformed a fragmented journey into a unified, user-centric service. ### Bridging User Friction and Business Growth - Addressed persistent Voice of Customer (VOC) complaints from users who found it inconvenient to use KakaoTalk vouchers through separate brand apps or physical store visits. - Aimed to capture untapped external traffic and convert it into active order volume within the Baemin platform, enhancing customer retention and "lock-in" effects. - Defined the project’s core essence as "connection," which served as a North Star for decision-making when technical constraints or business interests conflicted. ### Navigating Multi-Party Stakeholder Complexity - Coordinated a massive ecosystem involving Kakao (the platform), F&B brands, third-party voucher issuers, and internal Baemin backend teams. - Managed conflicting KPIs across organizations, balancing Kakao’s requirement for platform stability with voucher issuers' needs for settlement clarity. - Employed "context-aware communication" to bridge terminology gaps, such as reconciling Baemin’s "register and use" logic with the voucher companies' "inquiry and approval" workflows. ### Standardizing External Voucher Integration - Developed a standardized technical framework to accommodate diverse external voucher issuers while maintaining a consistent and simple interface for the end-user. - Resolved technical trade-offs regarding API response speeds, error-handling policies, and real-time validation across disparate systems. - Empowered Product Managers to act as "technical translators" and "captains," proactively managing complex dependency chains and prioritizing core features over secondary improvements to meet delivery timelines. The successful integration of KakaoTalk vouchers demonstrates that overcoming platform silos requires more than just technical API mapping; it requires a fundamental shift toward user-centric thinking. By prioritizing the "seamlessness" of the connection over individual platform boundaries, organizations can unlock significant new growth opportunities and deliver a superior digital experience.

기획부터 개발까지 전부 직접 했습니다 – 우테코 7기 크루 서비스 론칭! | 우아한형제들 기술블로그 (opens in new tab)

The 7th Woowacourse crew has successfully launched three distinct services, demonstrating that modern software engineering requires a synergy of technical mastery and "soft skills" like product planning and team communication. By owning the entire lifecycle from ideation to deployment, these developers moved beyond mere coding to solve real-world problems through agile iterations, user feedback, and robust infrastructure management. The program’s focus on the full stack of development—including monitoring, 2-week sprints, and collaborative design—highlights a shift toward producing well-rounded engineers capable of navigating professional environments. ### The Woowacourse Full-Cycle Philosophy * The 10-month curriculum emphasizes soft skills, including speaking and writing, alongside traditional technical tracks like Web Backend, Frontend, and Mobile Android. * During Level 3 and 4, crews transition from fundamental programming to managing team projects where they must handle everything from initial architecture to UI/UX design. * The process mimics real-world industry standards by implementing 2-week development sprints, establishing monitoring environments, and managing automated deployment pipelines. * The core goal is to shift the developer's mindset from simply writing code to understanding why certain features are planned and how architecture choices impact the final user value. ### Pickeat: Collaborative Dining Decisions * This service addresses "decision fatigue" during group meals by providing a collaborative platform to filter restaurants based on dietary constraints and preferences. * Technical challenges included frequent domain restructuring and UI overhauls as the team pivoted based on real-world user feedback during demo days. * The platform utilizes location data for automatic restaurant lookups and supports real-time voting mechanisms to ensure democratic and efficient group decisions. * Development focused on aligning team judgment standards and iterating quickly to validate product-market fit rather than adhering strictly to initial specifications. ### Bottari: Real-Time Synchronized Checklists * Bottari is a checklist service designed for situations like traveling or moving, focusing on "becoming a companion for the user’s memory." * The service features template-based list generation and a "Team Bottari" function that allows multiple users to collaborate on a single list with real-time synchronization. * A major technical focus was placed on the user experience flow, specifically optimizing notification timing and sync states to provide "peace of mind" for users. * The project demonstrates the principle that technology serves as a tool for solving psychological pain points, such as the anxiety of forgetting essential items. ### Coffee Shout: Real-Time Betting and Mini-Games * Designed to gamify office culture, this service replaces simple "rock-paper-scissors" with interactive mini-games and weighted roulette for coffee bets. * The technical stack involved challenging implementations of WebSockets and distributed environments to handle the concurrency required for real-time gaming. * The team focused on algorithm balancing for the weighted roulette system to ensure fairness and excitement during the betting process. * Refinement of the service was driven by direct feedback from other Woowacourse crews, emphasizing the importance of community testing in the development lifecycle. These projects underscore that the transition from a student to a professional developer is defined by the ability to manage shifting requirements and technical complexity while maintaining a focus on the end-user's experience.