Checkpoint 3: Leveling Up Discord Quests with Orbs and Advanced Measurement (opens in new tab)

Discord is scaling its Quests advertising platform by introducing a new virtual currency and expanding its measurement capabilities through a strategic analytics partnership. These updates aim to deepen user engagement while providing brand partners with more granular data on the return on investment for their campaigns.

Introduction of Discord Orbs

• Discord Orbs serve as a new virtual reward that users can earn by participating in sponsored Quests.
• The currency is redeemable in the Discord Shop for a variety of digital goods, including Nitro credits and profile cosmetics.
• Some Shop items will be designated as Orbs exclusives to drive participation within the Quests ecosystem.
• The feature is currently rolling out to a select group of users to test integration before a broader release.

Enhanced Advertising Analytics with Kantar

• Discord has established a new partnership with Kantar to bolster the measurement framework of its advertising products.
• This collaboration provides advertisers with advanced analytics tools to better track campaign performance and ROI.
• The partnership is designed to validate the effectiveness of Quests as an advertising medium by offering third-party performance insights.

These updates represent a strategic shift for Discord, transforming Quests from a simple engagement tool into a robust advertising product that rewards user participation with tangible platform value. Brands looking to reach gaming audiences should monitor the rollout of Orbs as a potential benchmark for gamified digital advertising.