Go Beyond, Plus Ultra! with the My Hero Academia Collection (opens in new tab)
Discord has officially launched its first anime-themed collection in collaboration with Crunchyroll, featuring the popular series My Hero Academia. Released in anticipation of the 2025 Anime Awards, the collection introduces eleven new customization items that leverage character-specific "Quirks" and iconic gear. This partnership represents a direct response to high user demand for anime-centric profile aesthetics and immersive digital collectibles.
Hero Gear and Avatar Decorations
- The creative team focused on "Hero Gear" as the primary design element to ensure decorations remain instantly recognizable while avoiding excessive obstruction of the user’s avatar.
- The production process followed a three-step workflow: conceptualizing the gear, applying color to establish mood and richness, and adding custom animations to bring the characters' unique Quirks to life.
- The collection features eight distinct decorations, including Izuku Midoriya, Katsuki Bakugo, Ochaco Uraraka, Shoto Todoroki, Endeavor, Hawks, All Might, and Tomura Shigaraki.
Dynamic Profile Storytelling
- Designers utilized the larger surface area of profile effects to move beyond simple gear, focusing instead on "signature moves" and iconic moments from the anime.
- The effects are designed for immediate impact, aiming to tell a story in seconds through high-energy animations like Deku’s electrifying "Full Cowling" and Bakugo’s "Cluster" explosions.
- Three specific profile effects were created for this launch: Full Cowling, Cluster, and a dedicated League of Villains theme.
Fans can now access the My Hero Academia collection through the Shop on both desktop and mobile platforms to personalize their digital identity with these limited-edition hero and villain aesthetics.