naver Research for the Protection of the Web (opens in new tab)
Naver Webtoon is proactively developing technical solutions to safeguard its digital creation ecosystem against evolving threats like illegal distribution and unauthorized generative AI training. By integrating advanced AI-based watermarking and protective perturbation technologies, the platform successfully tracks content leaks and disrupts unauthorized model fine-tuning. These efforts ensure a sustainable environment where creators can maintain the integrity and economic value of their intellectual property. ## Challenges in the Digital Creation Ecosystem - **Illegal Content Leakage**: Unauthorized reproduction and distribution of digital content infringe on creator earnings and damage the platform's business model. - **Unauthorized Generative AI Training**: The rise of fine-tuning techniques (e.g., LoRA, Dreambooth) allows for the unauthorized mimicry of an artist's unique style, distorting the value of original works. - **Harmful UGC Uploads**: The presence of violent or suggestive user-generated content increases operational costs and degrades the service experience for readers. ## AI-Based Watermarking for Post-Tracking - To facilitate tracking in DRM-free environments, Naver Webtoon developed an AI-based watermarking system that embeds invisible signals into the pixels of digital images. - The system is designed around three conflicting requirements: **Invisibility** (signal remains hidden), **Robustness** (signal survives attacks like cropping or compression), and **Capacity** (sufficient data for tracking). - The technical pipeline involves three neural modules: an **Embedder** to insert the signal, a differentiable **Attack Layer** to simulate real-world distortions, and an **Extractor** to recover the signal. - Performance metrics show a high Peak Signal-to-Noise Ratio (PSNR) of over 46 dB, and the system maintains a signal error rate of less than 1% even when subjected to intense signal processing or geometric editing. ## IMPASTO: Disrupting Unauthorized AI Training - This technology utilizes **protective perturbation**, which adds microscopic changes to images that are invisible to humans but confuse generative AI models during the training phase. - It targets the way diffusion models (like Stable Diffusion) learn by either manipulating latent representations or disrupting the denoising process, preventing the AI from accurately mimicking an artist's style. - The research prioritizes overcoming the visual artifacts and slow processing speeds found in existing academic tools like Glaze and PhotoGuard. - By implementing these perturbations, any attempts to fine-tune a model on protected work will result in distorted or unintended outputs, effectively shielding the artist's original style. ## Integrated Protection Frameworks - **TOONRADAR**: A comprehensive system deployed since 2017 that uses watermarking for both proactive blocking and retrospective tracking of illegal distributors. - **XPIDER**: An automated detection tool tailored specifically for the comic domain to identify and block harmful UGC, reducing manual inspection overhead. - These solutions are being expanded not just for copyright protection, but to establish long-term trust and reliability in the era of AI-generated content. The deployment of these AI-driven defense mechanisms is essential for maintaining a fair creative economy. By balancing visual quality with robust protection, platforms can empower creators to share their work globally without the constant fear of digital theft or stylistic mimicry.