woowahan Delivering the Future: Global (opens in new tab)
The Global Hackathon 2025 served as a massive collaborative initiative to unite over 270 technical employees from seven global entities under DeliveryHero’s umbrella, including Woowa Brothers. By leveraging the community-building expertise of the Woowahan DevRel team, the event successfully bridged geographical and technical gaps to foster innovation in "Delivering the Future." The hackathon concluded with high-level recognition from global leadership and a strategic partnership with Google Cloud, demonstrating the power of synchronized global technical synergy. ## Strategic Planning and Global Coordination * The event adopted a hybrid "Base Camp" model, where participants worked from their local entity offices while staying connected through 24-hour live streaming and centralized online channels. * Organizers meticulously navigated the logistical hurdles of spanning 70 countries, including coordinating across vastly different time zones and respecting local public holidays and vacation seasons. * Efficiency was maintained through a decentralized communication strategy, using entity-specific meetings and comprehensive guidebooks rather than frequent global meetings to prevent "meeting fatigue" across time zones. ## Technical Infrastructure and Regulatory Compliance * To accommodate diverse technical preferences, the infrastructure had to support various stacks, including AWS, Google Cloud Platform (GCP), and specific machine learning models. * The central organization team addressed complex regulatory challenges, ensuring all sandbox environments complied with strict global security standards and GDPR (EU General Data Protection Regulation). * A strategic partnership with Google Cloud provided a standardized Google AI-based environment, enabling teams to experiment rapidly with mature tools and cloud-native services. ## Local Operations and Cross-Entity Collaboration * Physical office spaces were transformed into immersive hackathon hubs to maintain the high-intensity atmosphere characteristic of offline coding marathons. * The event encouraged "office sharing" between entities located in the same city and even supported travel for members to join different regional base camps, fostering a truly global networking culture. * Local supporters used standardized checklists and operational frameworks to ensure a consistent experience for participants, whether they were in Seoul, Berlin, or Dubai. Building a successful global technical event requires a delicate balance between centralized infrastructure and local autonomy. For organizations operating across multiple regions, investing in shared technical sandboxes and robust communication frameworks is essential for turning fragmented local talent into a unified global innovation engine.