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line

A Business Trip to Japan After Only (opens in new tab)

Joining the Developer Relations (DevRel) team at LINE Plus, a new employee was immediately thrust into a high-stakes business trip to Japan just one week after onboarding to support major global tech events. This immersive experience allowed the recruit to rapidly grasp the company’s engineering culture by facilitating cross-border collaboration and managing large-scale technical conferences. Ultimately, the journey highlights how a proactive onboarding strategy and a culture of creative freedom enable DevRel professionals to bridge the gap between complex engineering feats and community engagement. ### Global Collaboration at Tech Week * The trip centered on participating in **Tech-Verse**, a global conference featuring simultaneous interpretation in Korean, English, and Japanese, where the focus was on maintaining operational detail across diverse technical sessions. * Operational support was provided for **Hack Day**, an in-house hackathon that brought together engineers from various countries to collaborate on rapid prototyping and technical problem-solving. * The experience facilitated direct coordination with DevRel teams from Japan, Thailand, Taiwan, and Vietnam, establishing a unified approach to technical branding and regional community support. * Post-event responsibilities included translating live experiences into digital assets, such as "Shorts" video content and technical blog recaps, to maintain engagement after the physical event concluded. ### Modernizing Internal Technical Sharing * The **Tech Talk** series, a long-standing tradition with over 78 sessions, was used as a platform to experiment with "B-grade" humorous marketing—including quirky posters and cup holders—to drive offline participation in a remote-friendly work environment. * To address engineer feedback, the format shifted from passive lectures to **hands-on practical sessions** focusing on AI implementation. * Specific technical workshops demonstrated how to use tools like **Claude Code** and **ChatGPT** to automate workflows, such as generating weekly reports by integrating **Jira tickets with internal Wikis**. * Preparation for these sessions involved creating detailed environment setup guides and troubleshooting protocols to ensure a seamless experience for participating developers. ### Scaling AI Literacy via AI Campus Day * The **AI Campus Day** was a large-scale event designed for over 3,000 participants, aimed at lowering the barrier to entry for AI adoption across all departments. * The "Event & Operation" role involved creating interactive AI photo zones using **Gemini** to familiarize employees with new internal AI tools in a low-pressure setting. * Event production utilized AI-driven assets, including AI-generated voices and icons, to demonstrate the practical utility of these tools within standard business communication and video guides. * The success of the event relied on "participation design," ensuring that even non-technical staff could engage with AI concepts through hands-on play and peer mentoring. For organizations looking to strengthen their technical culture, this experience suggests that integrating new hires into high-impact global projects immediately can be a powerful onboarding tool. Providing DevRel teams the psychological safety to experiment with unconventional marketing and hands-on technical workshops is essential for maintaining developer engagement in a hybrid work era.

hackathonaigen-aigemini+5
woowahan

Delivering the Future: Global (opens in new tab)

The Global Hackathon 2025 served as a massive collaborative initiative to unite over 270 technical employees from seven global entities under DeliveryHero’s umbrella, including Woowa Brothers. By leveraging the community-building expertise of the Woowahan DevRel team, the event successfully bridged geographical and technical gaps to foster innovation in "Delivering the Future." The hackathon concluded with high-level recognition from global leadership and a strategic partnership with Google Cloud, demonstrating the power of synchronized global technical synergy. ## Strategic Planning and Global Coordination * The event adopted a hybrid "Base Camp" model, where participants worked from their local entity offices while staying connected through 24-hour live streaming and centralized online channels. * Organizers meticulously navigated the logistical hurdles of spanning 70 countries, including coordinating across vastly different time zones and respecting local public holidays and vacation seasons. * Efficiency was maintained through a decentralized communication strategy, using entity-specific meetings and comprehensive guidebooks rather than frequent global meetings to prevent "meeting fatigue" across time zones. ## Technical Infrastructure and Regulatory Compliance * To accommodate diverse technical preferences, the infrastructure had to support various stacks, including AWS, Google Cloud Platform (GCP), and specific machine learning models. * The central organization team addressed complex regulatory challenges, ensuring all sandbox environments complied with strict global security standards and GDPR (EU General Data Protection Regulation). * A strategic partnership with Google Cloud provided a standardized Google AI-based environment, enabling teams to experiment rapidly with mature tools and cloud-native services. ## Local Operations and Cross-Entity Collaboration * Physical office spaces were transformed into immersive hackathon hubs to maintain the high-intensity atmosphere characteristic of offline coding marathons. * The event encouraged "office sharing" between entities located in the same city and even supported travel for members to join different regional base camps, fostering a truly global networking culture. * Local supporters used standardized checklists and operational frameworks to ensure a consistent experience for participants, whether they were in Seoul, Berlin, or Dubai. Building a successful global technical event requires a delicate balance between centralized infrastructure and local autonomy. For organizations operating across multiple regions, investing in shared technical sandboxes and robust communication frameworks is essential for turning fragmented local talent into a unified global innovation engine.

hackathonaimachine-learninginfrastructure+4
line

Won't you become a hacker? (opens in new tab)

Hack Day 2025 serves as a cornerstone of LY Corporation’s engineering culture, bringing together diverse global teams to innovate beyond their daily operational scopes. By fostering a high-intensity environment focused on creative freedom, the event facilitates technical growth and strengthens interpersonal bonds across international branches. This 19th edition demonstrated how rapid prototyping and cross-functional collaboration can transform abstract ideas into functional AI-driven prototypes within a strict 24-hour window. ### Structure and Participation Dynamics * The hackathon follows a "9 to 9" format, providing exactly 24 hours of development time followed by a day for presentations and awards. * Participation is inclusive of all roles, including developers, designers, planners, and HR staff, allowing for holistic product development. * Teams can be "General Teams" from the same legal entity or "Global Mixed Teams" comprising members from different regions like Korea, Japan, Taiwan, and Vietnam. * The Developer Relations (DevRel) team facilitates team building for remote employees using digital collaboration tools like Zoom and Miro. ### AI-Powered Personality Analysis Project * The author's team developed a "Scouter" program inspired by Dragon Ball, designed to measure professional "combat power" based on communication history. * The system utilizes Slack bots and AI models to analyze message logs and map them to the Big 5 Personality traits (Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism). * Professional metrics are visualized as game-like character statistics to make personality insights engaging and less intimidating. * While the original plan involved using AI to generate and print physical character cards, hardware failures with photo printers forced a technical pivot to digital file downloads. ### High-Pressure Presentation and Networking * Every team is allotted a strict 90-second window to pitch their product and demonstrate a live demo. * The "90-second rule" includes a mandatory microphone cutoff to maintain momentum and keep the large-scale event engaging for all attendees. * Dedicated booth sessions follow the presentations, allowing participants to provide hands-on experiences to colleagues and judges. * The event emphasizes "Perfect the Details," a core company value, by encouraging teams to utilize all available resources—from whiteboards to AI image generators—within the time limit. ### Environmental Support and Culture * The event occupies an entire office floor, providing a high-density yet comfortable environment designed to minimize distractions during the "Hack Time." * Cultural exchange is encouraged through "humanity snacks," where participants from different global offices share local treats in dedicated rest areas. * Strategic scheduling, such as "Travel Days" for international participants, ensures that teams can focus entirely on technical execution once the event begins. Participating in internal hackathons provides a vital platform for testing new technologies—like LLMs and personality modeling—that may not fit into immediate product roadmaps. For organizations with hybrid work models, these intensive in-person events are highly recommended to bridge the communication gap and build lasting trust between global teammates.

hackathonaigen-aiprompt-engineering+5