We held AI Campus Day to (opens in new tab)
LY Corporation recently hosted "AI Campus Day," a large-scale internal event designed to bridge the gap between AI theory and practical workplace application for over 3,000 employees. By transforming their office into a learning campus, the company successfully fostered a culture of "AI Transformation" through peer-led mentorship and task-specific experimentation. The event demonstrated that internal context and hands-on participation are far more effective than traditional external lectures for driving meaningful AI literacy and productivity gains. ## Hands-on Experience and Technical Support * The curriculum featured 10 specialized sessions across three tracks—Common, Creative, and Engineering—to ensure relevance for every job function. * Sessions ranged from foundational prompt engineering for non-developers to advanced technical topics like building Model Context Protocol (MCP) servers for engineers. * To ensure smooth execution, the organizers provided comprehensive "Session Guides" containing pre-configured account settings and specific prompt templates. * The event utilized a high support ratio, with 26 teaching assistants (TAs) available to troubleshoot technical hurdles in real-time and dedicated Slack channels for sharing live AI outputs. ## Peer-Led Mentorship and Internal Context * Instead of hiring external consultants, the program featured 10 internal "AI Mentors" who shared how they integrated AI into their actual daily workflows at LY Corporation. * Training focused exclusively on company-approved tools, including ChatGPT Enterprise, Gemini, and Claude Code, ensuring all demonstrations complied with internal security protocols. * Internal mentors were able to provide specific "company context" that external lecturers lack, such as integrating AI with existing proprietary systems and data. * A rigorous three-stage quality control process—initial flow review, final end-to-end dry run, and technical rehearsal—was implemented to ensure the educational quality of mentor-led sessions. ## Gamification and Cultural Engagement * The event was framed as a "festival" rather than a mandatory training, using campus-themed motifs like "enrollment" and "school attendance" to reduce psychological barriers. * A "Stamp Rally" system encouraged participation by offering tiered rewards, including welcome kits, refreshments, and subscriptions to premium AI tools. * Interactive exhibition booths allowed employees to experience AI utility firsthand, such as an AI photo zone using Gemini to generate "campus-style" portraits and an AI Agent Contest booth. * Strong executive support played a crucial role, with leadership encouraging staff to pause routine tasks for the day to focus entirely on AI experimentation and "playing" with new technologies. To effectively scale AI literacy within a large organization, it is recommended to move away from passive, one-size-fits-all lectures. Success lies in leveraging internal experts who understand the specific security and operational constraints of the business, and creating a low-pressure environment where employees can experiment with hands-on tasks relevant to their specific roles.