discord Checkpoint 3: Leveling Up Discord Quests with Orbs and Advanced Measurement (opens in new tab)
Discord is scaling its Quests advertising platform by introducing a new virtual currency and expanding its measurement capabilities through a strategic analytics partnership. These updates aim to deepen user engagement while providing brand partners with more granular data on the return on investment for their campaigns. **Introduction of Discord Orbs** * Discord Orbs serve as a new virtual reward that users can earn by participating in sponsored Quests. * The currency is redeemable in the Discord Shop for a variety of digital goods, including Nitro credits and profile cosmetics. * Some Shop items will be designated as Orbs exclusives to drive participation within the Quests ecosystem. * The feature is currently rolling out to a select group of users to test integration before a broader release. **Enhanced Advertising Analytics with Kantar** * Discord has established a new partnership with Kantar to bolster the measurement framework of its advertising products. * This collaboration provides advertisers with advanced analytics tools to better track campaign performance and ROI. * The partnership is designed to validate the effectiveness of Quests as an advertising medium by offering third-party performance insights. These updates represent a strategic shift for Discord, transforming Quests from a simple engagement tool into a robust advertising product that rewards user participation with tangible platform value. Brands looking to reach gaming audiences should monitor the rollout of Orbs as a potential benchmark for gamified digital advertising.