line A Business Trip to Japan After Only (opens in new tab)
Joining the Developer Relations (DevRel) team at LINE Plus, a new employee was immediately thrust into a high-stakes business trip to Japan just one week after onboarding to support major global tech events. This immersive experience allowed the recruit to rapidly grasp the company’s engineering culture by facilitating cross-border collaboration and managing large-scale technical conferences. Ultimately, the journey highlights how a proactive onboarding strategy and a culture of creative freedom enable DevRel professionals to bridge the gap between complex engineering feats and community engagement. ### Global Collaboration at Tech Week * The trip centered on participating in **Tech-Verse**, a global conference featuring simultaneous interpretation in Korean, English, and Japanese, where the focus was on maintaining operational detail across diverse technical sessions. * Operational support was provided for **Hack Day**, an in-house hackathon that brought together engineers from various countries to collaborate on rapid prototyping and technical problem-solving. * The experience facilitated direct coordination with DevRel teams from Japan, Thailand, Taiwan, and Vietnam, establishing a unified approach to technical branding and regional community support. * Post-event responsibilities included translating live experiences into digital assets, such as "Shorts" video content and technical blog recaps, to maintain engagement after the physical event concluded. ### Modernizing Internal Technical Sharing * The **Tech Talk** series, a long-standing tradition with over 78 sessions, was used as a platform to experiment with "B-grade" humorous marketing—including quirky posters and cup holders—to drive offline participation in a remote-friendly work environment. * To address engineer feedback, the format shifted from passive lectures to **hands-on practical sessions** focusing on AI implementation. * Specific technical workshops demonstrated how to use tools like **Claude Code** and **ChatGPT** to automate workflows, such as generating weekly reports by integrating **Jira tickets with internal Wikis**. * Preparation for these sessions involved creating detailed environment setup guides and troubleshooting protocols to ensure a seamless experience for participating developers. ### Scaling AI Literacy via AI Campus Day * The **AI Campus Day** was a large-scale event designed for over 3,000 participants, aimed at lowering the barrier to entry for AI adoption across all departments. * The "Event & Operation" role involved creating interactive AI photo zones using **Gemini** to familiarize employees with new internal AI tools in a low-pressure setting. * Event production utilized AI-driven assets, including AI-generated voices and icons, to demonstrate the practical utility of these tools within standard business communication and video guides. * The success of the event relied on "participation design," ensuring that even non-technical staff could engage with AI concepts through hands-on play and peer mentoring. For organizations looking to strengthen their technical culture, this experience suggests that integrating new hires into high-impact global projects immediately can be a powerful onboarding tool. Providing DevRel teams the psychological safety to experiment with unconventional marketing and hands-on technical workshops is essential for maintaining developer engagement in a hybrid work era.