Figma on Figma: Our Latest Brand Refresh | Figma Blog (opens in new tab)

Figma refreshed its visual identity to reflect its evolution from a designer-focused tool into a collaborative platform for entire product teams. The new language moves beyond static cursors and heavy outlines, using flexible primitives, dynamic compositions, broader color, custom typography, and motion. Its central idea is to portray Figma as a shared space where people from different roles create together.

Expanding Beyond a Designer-Centric Identity

• Figma’s earlier branding was rooted in “vector vernacular,” including static cursors and bold black outlines.
• As developers, product managers, and other contributors became part of the platform, the brand needed to represent more than traditional design work.
• The refresh emphasizes the many people involved in turning ideas into finished products.

Four Foundations of the New Visual Language

• Versatile primitives: Visual building blocks represent the diverse individuals involved in co-creation.
• Dynamic compositions: Layouts reflect different ways of making, experimenting, and building.
• Expanded color palette: Color variables make the system easier to adapt across contexts.
• Integrated motion: Animation expresses actions and flows within the creative process.

Typography and Custom Fonts

• Figma partnered with Grilli Type to create Figma Sans, described as an opinionated grotesque.
• The broader type system includes:
  • Figma Sans
  • Figma Condensed
  • Figma Mono
  • Figma Hand, created with OH no Type
• Together, the fonts support different modes of communication, from product design and engineering to brainstorming and collaboration.

Starting in the Sandbox

• Brand Studio began by studying how people use Figma across the entire process:
  • Brainstorming and ideation
  • Inspecting elements
  • Refining and polishing work
• The team explored the idea of activities happening simultaneously in a shared environment, similar to “parallel play.”
• Playgrounds designed by Isamu Noguchi and Mitsuru Senda inspired the concept of the Figma canvas as a place where people gather, experiment, and create.
• Other references included carefully crafted tile work and infrastructure, suggesting a visual system that could combine playfulness with structure.

Figma’s new identity is designed to make collaboration visible: a flexible, colorful, and animated system that reflects both the individuality of contributors and the shared space where product ideas take shape.