Three New Features to Help Build Brand Momentum With Figma Buzz | Figma Blog (opens in new tab)

Figma is expanding Figma Buzz to help marketing teams create branded assets at scale while preserving design-system consistency. The October 2025 update introduces configurable templates based on component properties, plugin integrations, and built-in video trimming. Together, these features give marketers more flexibility while helping brand teams maintain control over approved designs, assets, and content.

Configurable Templates Built on Design Systems

• Brand designers can copy templates from Figma Design component sets into Figma Buzz.
• Component properties automatically remain functional in Buzz.
• Marketers can customize templates through the Change layout panel by:
  • Selecting layout variants
  • Toggling elements such as dates on or off
  • Switching between approved component instances
  • Changing colors, logos, calls to action, or illustrations
• Teams can offer flexible template variations without creating and maintaining hundreds of separate files.
• The result is easier template discovery and customization without compromising brand guidelines.

Plugins for Connected Marketing Workflows

Plugins are now available directly in Figma Buzz, reducing the need to move between design and marketing tools. Initial integrations focus on digital asset management, translation management, and animation, while teams can also create and publish internal plugins.

Digital Asset Management

DAM integrations let marketers access approved assets and keep designs synchronized without leaving Figma Buzz. Featured plugins include:

• Air
• Brandfolder
• Bynder
• OrangeLogic

These connections support browsing and importing approved images, as well as uploading completed designs back to asset-management systems.

Translation Management

Translation-management integrations allow teams to pull localized copy directly into Figma Buzz templates. This helps marketing organizations scale campaigns globally while keeping translations connected to their visual design context.

Video Trimming

• Users can trim videos directly inside Figma Buzz.
• This provides more control over how video content appears in branded assets.
• It builds on earlier support for importing and exporting video.

Figma positions these additions as part of its broader effort to make Buzz a scalable workspace for brand and marketing teams. Teams can use design-system-driven templates for consistency, plugins to connect existing workflows, and in-app video editing to produce polished campaign assets more efficiently.