Friends of Figma’s Brand Refresh Tells the Story of a Global Community | Figma Blog (opens in new tab)
Friends of Figma has introduced a refreshed brand identity to represent its rapidly growing, globally diverse community. The redesign aims to remain recognizably connected to Figma while giving local chapters freedom to express their own cities, cultures, and members. Its central idea is a flexible, community-owned design system built around shared principles rather than uniform results. ## Friends of Figma’s Global Community - Friends of Figma is Figma’s official user group program for connecting, learning, and sharing inspiration. - The program includes more than 250 chapters across 82 countries. - In the previous year, chapters hosted over 900 events, including: - Workshops and webinars - Craft talks and watch parties - Casual meetups and social events - The program began in 2020 after communities had already been organizing meetups since 2018. - Figma says community is especially important as AI rapidly changes the design industry. ## A Brand That Is Globally Local - The new identity had two primary goals: - Stay connected to the Figma brand so chapters can attract members and sponsors. - Give chapters enough flexibility to reflect their own regions and cultures. - Rather than forcing every chapter to look identical, the system is designed to be shared, owned, and shaped by local organizers. - Figma describes this as a “democratic design system” connected by a common spirit. ## Reworking the Figma Shapes - The redesigned Friends of Figma logo separates the basic shapes of the original Figma mark. - These shapes become building blocks for new compositions. - Their coming together symbolizes individual chapters forming a larger global community. - The identity extends across: - Color guidelines - Chapter badges - Stickers - Event materials - Photography ## Flexible Guidelines for Chapter Creativity - The toolkit provides enough structure to create consistency without limiting local expression. - Chapters share a core color system but can select six additional colors from an approved palette. - Sticker templates offer basic shapes and guidance, while chapters decide what imagery and content to place inside them. - The visual system focuses on real people, local places, and in-person events rather than abstract corporate branding. - New photo guidelines encourage a street-level perspective rooted in what local communities recognize and understand. The refresh positions Friends of Figma as a shared global framework with strong local ownership. Chapters can use the common identity to feel connected to Figma while still creating a brand presence that genuinely reflects their own communities.