Made in Figma: The National Park Service Goes From Paper to Pixels | Figma Blog (opens in new tab)
The National Park Service turned decades of printed visitor guides into a unified digital app serving 431 parks and monuments. GuideOne and Twohy Design Works drew on Massimo Vignelli’s 1977 Unigrid system to create a flexible interface that could accommodate diverse park data, long-term government use, and varied accessibility needs. Figma helped the NPS, designers, and developers collaborate on a practical design system that works for both visitors and park staff. ## A Digital System for 431 Parks - The NPS manages an unusually diverse collection of sites, ranging from major national parks to small historic memorials. - Each park controls much of its own data and writes its own content, making consolidation difficult. - The app needed to bring inconsistent information into one reliable system. - It includes: - Interactive maps - Self-guided tours - Essential visitor information - Content useful to both the public and NPS employees - The app launched in 2021 after the NPS moved from separate apps for individual parks to a single consolidated experience. ## Designing for Durability and Accessibility - Government software must remain useful for many years rather than follow short-lived product trends. - The app serves people with widely different accessibility requirements. - Designers had to balance a consistent national system with the individual character and needs of each park. - Collaboration between the NPS, GuideOne’s developers, and designers helped ensure concepts were feasible with the available data and engineering resources. ## Adapting the Unigrid - Before 1977, NPS brochures varied widely in format and visual style. - Massimo Vignelli’s Unigrid standardized: - Graphic components - Layout structures - Typography and visual hierarchy - Print-production methods - The system gave the NPS a recognizable identity while allowing individual parks to present their own stories. - GuideOne and Twohy Design Works treated Unigrid as a foundation for the app rather than copying the brochures directly. - The challenge was translating a print-based grid and editorial system into interactive screens, maps, and digital navigation. ## Figma as a Collaboration Tool - Figma made it easy to circulate designs among the NPS, designers, and engineering teams. - Shared prototypes exposed practical constraints around park data and implementation. - The workflow supported ongoing feedback instead of separating design from development. - This helped turn a historical visual system into a robust digital product. The project demonstrates how a well-established design system can be modernized without losing its identity. For complex public platforms, combining strong historical principles with collaborative prototyping, flexible data structures, and accessibility-focused design can produce a product that remains useful across many users and locations.