Digital Tools, Human Expression: The Visual Identity Behind Config 2026 | Figma Blog (opens in new tab)
Config 2026’s visual identity used digital tools and AI to express human creativity rather than replace it. Figma’s Brand Studio built a system around evolution, fluidity, and harmony, combining expressive glyphs, imperfect textures, and structured compositions. The result connected AI-assisted making with craft, experimentation, and distinctly human irregularity across digital and physical conference spaces. ## A Visual System for Human–Machine Collaboration - The identity reflected three aspects of modern design: - **Evolution:** remixing and reinventing ideas into something new. - **Fluidity:** moving between design and code while starting from different points. - **Harmony:** using generative tools while maintaining human judgment. - The system combined: - Sketchy, generative, and crisp glyphs. - AI-prompted textures. - Structured, dynamic compositions. - The contrast between “wonky” results and programmatic digital processes represented how ideas can morph and multiply. - Particle glyphs suggested ideas spawning and generating, while clean rectangles represented more resolved concepts. - Glyphs were translated into 14-foot foam sculptures and installed around San Francisco’s Moscone Center. ## AI-Assisted Texture Generation - Figma’s Brand Studio created tools in Figma Make to codify three lo-fi visual effects: - Scribbly linework. - Blurred gradients. - Oval-shaped particles. - Images were processed through these tools to create compositions that felt surprising, hand-drawn, and imperfect. - A custom dithering tool applied a consistent pointillist treatment to hundreds of speaker portraits. - The textures balanced digital precision with human qualities such as irregularity, grain, and imperfection. - Animated versions of the textures appeared at the conference’s block party and on keynote screens. ## Designing Static and Motion Assets Together - The team developed motion and still graphics in parallel rather than treating animation as a final production step. - Motion influenced visual design, while design informed motion decisions. - Bringing glyphs to life helped the team discover new directions for the identity. - This iterative process reinforced Config’s theme of ideas evolving through experimentation and collaboration. Figma’s approach demonstrates how AI can support a strong visual identity when it is guided by human taste and craft. The practical lesson is to use generative tools to create possibilities, while preserving controlled imperfections and human judgment in the final system.