How to do content design / UX writing in Figma | Figma Blog (opens in new tab)
Figma enables content designers and UX writers to work alongside visual designers instead of contributing only after interfaces are defined. Its web-based, real-time collaboration makes content decisions visible, supports earlier iteration, and helps teams design what a product looks like and communicates at the same time. The post presents five lessons for using Figma to integrate content into the design process. ## Use Real Content to Inform the UI - Add real or near-real copy as soon as a screen, modal, or interaction is created. - Testing actual content early reveals: - Whether the interface communicates the intended message - Whether there is enough space for the copy - Whether the UI needs to be redesigned - Designing content and UI together prevents late-stage copy changes from breaking established interactions or flows. - This is particularly valuable when content designers join a project after visual design has already begun. ## Start Content-First with Written Conversations - Model interactions as real-world conversations before designing them visually. - Use a dedicated Figma frame or comments to script exchanges between the system and the user. - Role-playing conversations helps teams: - Identify goals and edge cases - Understand flow and information hierarchy - Use natural, human language instead of system terminology - These scripts may not become a final blueprint, but they provide a useful reference throughout iteration. ## Map the Entire User Journey - Content designers need visibility into the complete journey, including what happens before and after a specific screen. - Map the journey collaboratively in Figma, then document the content needs beneath each stage. - This encourages visual design to begin with the user’s content and context. - Shared files make the process more iterative than isolated slide decks, sketch files, or physical whiteboards. - Real-time visibility also helps engineers, product owners, and designers understand the content designer’s contribution across the journey. ## Collaborate and Document with Comments - Figma comments provide a shared space for discussing content and recording the reasoning behind content decisions. - Because the work is visible in the same file as the UI, collaborators can respond to copy choices in context rather than reviewing content separately. - The provided excerpt ends before this section’s detailed examples and remaining lessons. Figma is most effective for UX writing when teams use it from the beginning: write realistic content, model conversations, map journeys, and collaborate directly within the design file.