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90 posts

toss

6 Principles to Increase Marketing (opens in new tab)

Toss, a leader in the Korean fintech space, demonstrates that high marketing performance can be achieved without resorting to aggressive or deceptive copy. By analyzing hundreds of A/B tests within their app, they have identified specific UX writing patterns that prioritize user trust while significantly boosting engagement. The core conclusion is that clarity, psychological ease, and guaranteed rewards consistently outperform complex value propositions and exaggerated claims. ### The Power of One Core Message * Focusing on a single, immediate action is more effective than listing multiple service benefits. * In one test, replacing a complex benefit-driven headline with a simple "Take a 10-question test" resulted in a 10x increase in click-through rates (CTR). * Complexity creates friction; users are more likely to engage when they understand exactly what the next step entails without distractions. ### Prioritizing Guaranteed Rewards * Users show a stronger preference for "guaranteed small wins" over "potential big wins." * A campaign promising a "Minimum 100 won" reward saw 20x more exposure than one promising "Up to 1 million won," as large numbers can trigger skepticism or feel unattainable. * Phrases like "You will definitely get 1" outperform "Get as many as you want" because they provide a concrete promise rather than a vague possibility. ### Reducing Cognitive Load Through "Light" Language * The choice of verbs significantly impacts the perceived effort of a task. * Using "Prepare for travel insurance" instead of "Sign up for travel insurance" reduces the psychological burden, as "sign up" implies a long, bureaucratic process. * "Light" verbs make the service feel faster and easier to complete, encouraging immediate action. ### Strategic Information Framing * Clearly defining the nature of information—whether it is a "collection," a "list," or "new"—helps users categorize the value quickly. * Highlighting that a feature is "new" rather than explaining the specific benefits of the feature increased CTR by 6x. * Using terms like "View collection" for loan products provides a sense of organized efficiency that appeals to users looking for consolidated information. ### Specificity in Action and Conditions * Ambiguity leads to hesitation; providing exact numbers (e.g., "4 missions" or "8 blanks") increases conversion rates. * Specifying the number of tasks makes a goal feel attainable and removes the fear of an open-ended time commitment. * Quantifying the effort required (e.g., "takes 3 minutes") allows users to make an instant, friction-less decision to participate. ### Utilizing Intuitive, Everyday Experiences * Copy that mirrors real-life physical actions is more intuitive for users. * Changing a button from "View answer" to "Pick an answer" (accompanied by a stamp emoji) for an OX quiz significantly increased engagement by making the digital action feel more tactile and familiar. * Leveraging common vocabulary ensures that users do not have to "translate" marketing speak into practical reality. To maximize conversion, designers and writers should move away from broad marketing claims and toward radical specificity. By removing ambiguity and promising certain, low-effort outcomes, you can build a more effective and honest user experience.

ux-designux-writingab-testingconversion-rate-optimization+3
kakao

Were We Solving the Real Problem (opens in new tab)

The POPM (Product Owner/Product Manager) training course at Kakao focuses on restructuring existing professional knowledge into a cohesive framework for solving real-world business problems. Rather than simply delivering new information, the program emphasizes aligning strategy with execution, transforming "strategy" from a vague concept into a practical set of decision-making criteria. The ultimate goal is to move teams away from a "release-only" mindset toward a cycle of continuous hypothesis verification and learning. ### Strategic Thinking and Metric Modeling * **Strategic Decision Criteria**: Strategy is redefined as the standard for team judgment, utilizing frameworks like MECE, MVP, and priority-setting models to align daily tasks with long-term goals. * **Metrics as Problem-Solving Language**: Key indicators such as Funnel, Retention, Cohort, and LTV are treated not just as data points, but as a language used to define and reveal underlying product issues. * **Context-Based Design**: UX design is approached through "context-based logic" rather than intuition, encouraging teams to ask which specific design fits the current user journey. ### Systematic Experimentation and A/B Testing * **The MASS Framework**: Experiments are designed and evaluated based on being Measurable, Attributable, Sensitive, and having a Short-term cycle. * **Failure Analysis Routines**: The curriculum emphasizes the importance of establishing a routine for interpreting failed experiments, ensuring that every test contributes to the team's institutional knowledge. * **Incremental Testing**: Encourages a culture of "starting small," giving teams the confidence to run experiments without requiring massive resource allocation. ### Building Repeatable Execution Loops * **Metric-Based Retrospectives**: Teams transition from simply finishing a release to a structured loop of "Problem Definition → Hypothesis → Metric → Verification → Retrospective." * **Formalizing Problem Definitions**: Using templates to 명문화 (formally document) the problem, expected behavior, and success metrics ensures that the entire team—not just the PO—understands the "why" behind every task. * **Operational Rhythms**: Teams are adopting fixed weekly or bi-weekly cycles for sharing insights and adjusting priorities, turning data-driven execution into a natural habit. The most critical takeaway for product teams is to constantly ask: "Is the work we are doing right now actually a solution to a defined problem, or are we just busy releasing features?" Success lies in moving beyond the sense of accomplishment from a launch and establishing a repeatable rhythm that validates whether those efforts truly move the needle.

ux-designproduct-managementproduct-strategydata-analysis+3
discord

Discord Update: June 30, 2025 Changelog (opens in new tab)

Discord’s latest updates focus on enhancing user expression and streamlining platform navigation through a series of identity-driven features and technical refinements. By introducing Server Tags and expanding profile customization options, the platform aims to deepen community connections while simultaneously optimizing back-end processes like image compression and search algorithms. These changes reflect an ongoing effort to balance aesthetic personalization with functional performance for both individual users and server administrators. ### Server Tags and Community Visibility * Users can now display Server Tags next to their names to represent specific communities or favorite games. * These tags are interactive, allowing others to click them to learn about the server or apply for membership directly from the tag. * Server administrators can unlock this feature for their community once the server reaches three Boosts. ### Profile Customization and Asset Management * The desktop client now saves the last six used avatars in Profile Settings, enabling users to swap back to previous images without re-uploading files. * Nitro members gain extended access to Quest-earned Avatar Decorations, allowing them to keep these rewards beyond the standard two-month expiration period. * New Nameplate designs have been added to the Shop on the desktop app to further customize user presence in chat lists. ### Integrated Activities and Syntax Enhancements * The New York Times Games’ Wordle is now available as a Discord Activity, accessible by typing the `/wordle` command in any text channel. * Players can use the `/share` command to distribute their results across different channels or direct messages. * New Markdown support for email addresses allows users to wrap an address in brackets (e.g., `<email@address.com>`) to create a clickable link that opens a mail client automatically. ### Performance and Infrastructure Optimizations * The Quick Switcher tool received an algorithmic upgrade to improve the accuracy of channel and DM suggestions based on user behavior. * Mobile image embeds have been improved through a change in how the mobile application handles image compression, resulting in higher-quality renders. * The updated mobile image pipeline also reduces the time required for uploading and rendering images on handheld devices. ### Advanced Server Boosting Features * Beyond Server Tags, communities with sufficient boosts can now access Enhanced Role Styles, which add glowing gradients to specific server roles. * These aesthetic upgrades are designed to provide more visual hierarchy and flair to server member lists. To make the most of these updates, server owners should coordinate community boosts to unlock the new Role Styles and Server Tags, while power users should adopt the Quick Switcher and new Markdown syntax to increase their communication efficiency.

ux-designmobile-developmentdiscord-apidiscord-activities+2
discord

Go Beyond, Plus Ultra! with the My Hero Academia Collection (opens in new tab)

Discord has officially launched its first anime-themed collection in collaboration with Crunchyroll, featuring the popular series *My Hero Academia*. Released in anticipation of the 2025 Anime Awards, the collection introduces eleven new customization items that leverage character-specific "Quirks" and iconic gear. This partnership represents a direct response to high user demand for anime-centric profile aesthetics and immersive digital collectibles. ### Hero Gear and Avatar Decorations * The creative team focused on "Hero Gear" as the primary design element to ensure decorations remain instantly recognizable while avoiding excessive obstruction of the user’s avatar. * The production process followed a three-step workflow: conceptualizing the gear, applying color to establish mood and richness, and adding custom animations to bring the characters' unique Quirks to life. * The collection features eight distinct decorations, including Izuku Midoriya, Katsuki Bakugo, Ochaco Uraraka, Shoto Todoroki, Endeavor, Hawks, All Might, and Tomura Shigaraki. ### Dynamic Profile Storytelling * Designers utilized the larger surface area of profile effects to move beyond simple gear, focusing instead on "signature moves" and iconic moments from the anime. * The effects are designed for immediate impact, aiming to tell a story in seconds through high-energy animations like Deku’s electrifying "Full Cowling" and Bakugo’s "Cluster" explosions. * Three specific profile effects were created for this launch: Full Cowling, Cluster, and a dedicated League of Villains theme. Fans can now access the *My Hero Academia* collection through the Shop on both desktop and mobile platforms to personalize their digital identity with these limited-edition hero and villain aesthetics.

ux-designui-designanimationmobile-apps+3