Figma’s new EMEA HQ | Figma Blog (opens in new tab)
Figma announced a new London office serving as its EMEA headquarters, part of its broader hybrid-work strategy. The hub is intended to improve support for users through better time-zone coverage, stronger local partnerships, and access to diverse talent. Although the office’s in-person opening was delayed by COVID-19, Figma planned to continue building regional connections remotely. ## A Regional Hub for a Global User Base - Figma’s hybrid model combines remote work with centralized hubs. - London was selected as the EMEA headquarters to bring the company closer to users across Europe, the Middle East, and Africa. - An office represents more than physical workspace: it provides shared time zones, local market knowledge, and stronger relationships with regional design communities. - In 2020, 81% of Figma’s weekly active users lived outside the United States. ## Expanding Support Across EMEA - Figma recognized that its existing US-centered time-zone coverage was insufficient for international users. - The company established a product-specialist team in Amsterdam in early 2019. - Figma had engaged with communities and customers in cities including London, Paris, Helsinki, Kyiv, Moscow, Jakarta, and Singapore. - The London team had grown to 14 remotely working employees and supported customers such as Deliveroo, Zalando, Spotify, and Booking.com. ## Opening During the Pandemic - Figma postponed the in-person opening until it was safe for employees to return to offices. - The company emphasized that regional expansion could continue even without immediate physical gatherings. - Figma introduced Config Europe, its first virtual user conference, as a way for users and employees to share knowledge and maintain community connections. Figma’s London hub reflects a strategy of combining remote flexibility with regional offices that improve customer support, hiring, and community engagement. The company’s experience also demonstrates that international presence can be developed virtually while in-person work remains limited.