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Inside Figma: how our PM team uses FigJam | Figma Blog (opens in new tab)

figmafigjamproduct-managementbrainstormingretrospectivesproduct-roadmapgantt-chart

Figma’s product management team uses FigJam throughout the product-development lifecycle, not just for early-stage brainstorming. They rely on collaborative templates to shape strategy, generate ideas, plan roadmaps, run retrospectives, and stay aligned in weekly meetings. The broader conclusion is that a flexible visual workspace can strengthen both execution and team rituals, especially for distributed teams.

Developing a Product Vision

  • The team uses a product vision board to define short- and long-term priorities.
  • The board connects user needs, potential features, and business goals.
  • Visualizing these elements helps validate strategy and show how individual plans support broader objectives.
  • FigJam makes it easy to capture rough ideas without focusing prematurely on wording or polish.

Brainstorming Ideas with Crazy 8s

  • The PM team uses the “Crazy 8s” framework to generate many ideas quickly.
  • Participants have eight minutes to create eight possible solutions to a problem.
  • The emphasis is on speed and quantity rather than detailed refinement.
  • Afterward, the team shares ideas and discusses which concepts are worth pursuing.

Building and Visualizing Roadmaps

  • FigJam supports structured planning as well as freeform exploration.
  • The team uses a Gantt chart to map projects and build product roadmaps.
  • A visual timeline clarifies each project’s scope, reach, staffing needs, and resource requirements.
  • It also exposes conflicts and helps the team identify when priorities need to change.

Running Retrospectives

  • Product, engineering, and design teams use recurring templates to review product execution.
  • Marketing, support, and product education teams apply similar retrospectives to go-to-market work.
  • Sessions focus on what went well and what could improve, creating visibility across teams.
  • The team also retrospectives its internal processes to ensure they continue working as the organization grows.

Staying Connected in Weekly Meetings

  • The PM team meets weekly in a shared FigJam file to exchange updates and maintain alignment.
  • Prompts cover difficult problems, exciting or concerning developments, and personal updates.
  • Cursor chats, stickers, and emotes make remote meetings more interactive.
  • Figma turned this meeting structure into a reusable template for other teams.

Figma presents FigJam as a workspace that can support the entire product process. Teams can start with the provided templates and adapt them for strategy, collaboration, planning, reflection, and remote communication.