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Config 2025 Launches Deepen Figma's Design Capabilities As Its Platform Expands | Figma Blog (opens in new tab)

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Figma’s Config 2025 announcements expand the platform from collaborative design into a broader product-development environment. New tools combine AI, code, visual design, websites, and marketing workflows, enabling teams to move from ideas to production within Figma. The company’s conclusion is that design and AI can help more people contribute throughout the development lifecycle.

New Products

  • Figma Make turns written prompts or existing designs into working prototypes and applications.
  • Figma Sites lets designers build and publish dynamic websites with customizable interactions, code, and AI.
  • Figma Draw adds advanced vector editing and illustration tools to Figma Design.
  • Figma Buzz helps brand and marketing teams produce visual assets at scale while preserving brand consistency, with integrated AI features.

Expanded AI Capabilities

  • New image-generation and image-editing tools support faster visual exploration.
  • Contextual auto-suggestions provide workflow guidance and help users work more efficiently.
  • FigJam receives additional AI features for brainstorming and collaboration.
  • Together with Figma Make, these tools are intended to make ideas easier to visualize and turn into functional outputs.

Responsive Design and Developer Handoff

  • Grid introduces responsive layouts that adapt across screen sizes.
  • Grid can generate CSS code in Dev Mode, improving communication between designers and developers.
  • The feature supports Figma’s broader effort to connect design work more directly with implementation.

Figma’s Expanding Platform

  • The new offerings join Figma Design, FigJam, Dev Mode, and Figma Slides.
  • About two-thirds of monthly active users in Q4 2024 worked outside traditional design roles, including roughly 30% who identified as developers.
  • The announcements reflect Figma’s shift from a design tool toward an integrated platform for ideation, design, development, publishing, and marketing.

Global Growth

  • Figma announced full localization for Brazil, including Portuguese translation, culturally adapted interfaces, and dedicated language support.
  • Brazilian support joins existing Japanese, Spanish, and Korean localization.
  • Approximately 85% of Figma’s monthly active users were outside the United States in Q4 2024, while more than half of its 2024 revenue came from non-U.S. markets.
  • The company now employs more than 1,600 people worldwide.

The new products and features will roll out over the following weeks. Overall, Figma is positioning itself as a unified environment where designers, developers, marketers, and other collaborators can take products from early concepts through launch.