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Figma Launches Brazilian Portuguese Localization | Figma Blog (opens in new tab)

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Figma is launching a full Brazilian Portuguese localization on May 7, expanding its global reach and reducing language barriers for Brazilian users. The release includes translated interfaces, cultural adaptations, and Portuguese-language support. It follows Figma’s growing adoption in Brazil, where millions of files are created annually, with Latin American Spanish planned for later this year.

Brazilian Market Expansion

  • Brazilian Portuguese is Figma’s fourth localized product language, after Japanese, Spanish, and Korean.
  • Brazil has a substantial Figma user base, including enterprises such as iFood, Itaú Unibanco, Nubank, Mercado Libre, TOTVS, and BTG Pactual.
  • More than one-third of Brazil’s Ibovespa-listed companies use Figma.
  • Nearly 5.5 million Figma files were created in Brazil over the past year, with more than 85,000 edited daily.
  • The São Paulo Friends of Figma community has nearly 1,000 active members.

Localization and Accessibility

  • The localization provides:
    • A complete Brazilian Portuguese product translation
    • Culturally adapted interfaces
    • Dedicated support for Portuguese-speaking users
  • Figma says the goal is to make its tools feel more native and intuitive while encouraging broader collaboration among designers, developers, and other contributors.
  • Customers such as Itaú Unibanco and Mercado Libre expect the change to reduce friction and make Figma more accessible to Brazilian teams.

Figma’s Global User Base

  • Approximately 85% of Figma’s monthly active users were outside the United States in Q4 2024.
  • More than half of the company’s 2024 revenue came from non-U.S. markets.
  • About two-thirds of monthly active users work outside traditional design roles, including roughly 30% who identify as developers.

Expanding Product Ecosystem

Figma’s localization arrives as the company expands its tools across the full product development lifecycle:

  • Figma Design: Digital product exploration, iteration, and prototyping.
  • FigJam: Collaborative whiteboarding, brainstorming, and meetings.
  • Dev Mode: Design-to-code handoff and developer workflows.
  • Figma Slides: Collaborative creation of interactive presentations.

New Products and Features

Announced updates at the Config conference include:

  • Figma Make: An AI prompt-to-code tool for creating prototypes and applications from descriptions or existing designs.
  • Figma Sites: Tools for designing and publishing dynamic, highly customizable websites.
  • Figma Draw: Enhanced vector editing and illustration capabilities.
  • Figma Buzz: Brand and marketing asset creation at scale, with AI support and brand-consistency controls.
  • Enhanced AI features: Image generation and editing, contextual workflow suggestions, and new FigJam capabilities.
  • Grid: Responsive layouts that can generate CSS code in Dev Mode.

These products and features are scheduled to begin rolling out in the weeks following the announcement. Figma also plans to launch Latin American Spanish localization later in the year.

Figma’s Brazilian Portuguese release is both a response to strong local demand and part of its broader strategy to make collaborative design and development accessible to a global audience.