We refactor culture just like code. (opens in new tab)
The Commerce Web Frontend Development team at Woowa Brothers recently underwent a significant organizational "refactoring" to manage the increasing complexity of their expanding commerce platform. By moving away from rigid, siloed roles and adopting a flexible "boundary-less" part system, the team successfully synchronized disparate services like B Mart and Baemin Store. This cultural shift demonstrates that treating organizational structure with the same iterative mindset as code can eliminate operational bottlenecks and foster a more resilient engineering environment. ### Transitioning to Boundary-less Parts * The team abandoned traditional division methods—such as project-based, funnel-based, or service-vs-backoffice splits—because they created resource imbalances and restricted developers' understanding of the overall service flow. * Traditional project-based splits often led to specific teams being overwhelmed during peak periods while others remained underutilized, creating significant delivery bottlenecks. * To solve these inefficiencies, the team introduced "boundary-less parts," where developers are not strictly tied to a single domain but are encouraged to work across the entire commerce ecosystem. * This structure allows the organization to remain agile, moving resources fluidly to address high-priority business needs without being hindered by departmental "walls." ### From R&R to Responsibility and Expandability (R&E) * The team replaced the traditional R&R (Role & Responsibility) model with "R&E" (Responsibility & Expandability), focusing on the core principle of "owning" a problem until it is fully resolved. * This shift encourages developers to expand their expertise beyond their immediate tasks, fostering a culture where helping colleagues and understanding neighboring domains is the standard. * Work is distributed through a strategic sync between team and part leaders, but team members maintain the flexibility to jump into different domains as project requirements evolve. * Regular "part shuffling" is utilized to ensure that domain knowledge is distributed across the entire 20-person frontend team, preventing the formation of information silos. ### Impact on Technical Integration and Team Resilience * The flexible structure was instrumental in the "ONE COMMERCE" initiative, which required integrating the technical stacks and user experiences of B Mart and Baemin Store. * Because developers had broad domain context, they were able to identify redundant logic across different services and abstract them into shared, common modules, ensuring architectural consistency. * The organization significantly improved its "Bus Factor"—the number of people who can leave before a project stalls—by ensuring multiple engineers understand the context of any given system. * Developers evolved into "domain-wide engineers" who understand the full lifecycle of a transaction, from the customer-facing UI to the backend administrative and logistics data flows. To prevent today's organizational solutions from becoming tomorrow's cultural legacy debt, engineering teams should proactively refactor their workflows. Moving from rigid role definitions to a model based on shared responsibility and cross-domain mobility is essential for maintaining velocity and technical excellence in large-scale platform environments.
