product-development

27 posts

figma

Sightlines Issue no.1: Insights from Config | Figma Blog (opens in new tab)

Figma’s first *Sightlines* issue distills lessons from Config’s Leadership Collective about leading design, product, and engineering teams in the AI era. Although organizations are still experimenting with AI, core leadership principles remain unchanged: build curious teams, preserve quality, collaborate openly, and rely on human judgment. As AI accelerates production, taste and thoughtful editing become increasingly important differentiators. ## Navigating Leadership in the AI Era - Leaders are still determining how to integrate AI into products, teams, and workflows. - The central challenge is gaining AI’s speed without sacrificing quality. - Many leaders are learning alongside their teams rather than presenting themselves as having all the answers. ## Fundamentals That Still Matter - Strong leadership continues to depend on: - Curious, critical-thinking teams - High standards for craft - Clear judgment about what makes work effective - Leaders are encouraging a beginner’s mindset by: - Starting from first principles - Experimenting with new tools and processes - Prototyping directly with their teams ## Collaboration and Human Judgment - AI tools can encourage isolated, individual workflows, so leaders are emphasizing collaboration more strongly. - Effective practices include: - Open critiques and feedback - Showing work early - Debating outcomes collectively - As AI automates more creation, human “taste”—the ability to judge, refine, and select high-quality work—becomes the key differentiator. ## Lessons from Industry Leaders - Teo Connor of Airbnb argues that an increase in mediocre AI-generated work will make strong editing and creative judgment more valuable. - Jen Dunnam emphasizes designing for people rather than chasing tools, noting that human needs remain constant. - Ian Silber of OpenAI recommends trusting capable teams and accepting that leaders cannot oversee every detail. - Jeetu Patel of Cisco describes meticulous design as a way to demonstrate care and create an emotional connection with customers. The practical recommendation is to adopt AI with experimentation and openness while preserving the human practices that sustain quality: collaboration, critical thinking, empathy, strong standards, and continual cultivation of taste.

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Figma’s 2026 AI Report: Can AI Help Us Collaborate Better? | Figma Blog (opens in new tab)

AI is shifting from a tool for individual productivity into a driver of team collaboration. Figma’s research shows that 41% of respondents believe AI is already changing how teams work together, up from 7% two years ago. The report concludes that shared workspaces, stronger design judgment, and coordinated adoption matter more than simply making individuals faster. ## AI Is Moving Work from Solo to Collaborative - Figma’s report draws on 8,403 survey responses and 639 interviews across ten markets. - Designers and developers are increasingly crossing into each other’s work: - Designers participating in development rose from 21% to 41%. - Developers doing design work increased from 44% to 60%. - Seventy-six percent of product builders say at least half their work happens on the canvas, while six in ten spend most of their time there. - Unlike terminals or prompts, a shared canvas lets teams explore ideas, compare designs, give feedback, and solve problems together. ## Design and Judgment Matter More in the AI Era - AI can generate products, copy, and assets quickly, but it cannot decide what is worth building. - As creation becomes cheaper and faster, teams must focus more on product choices, differentiation, user experience, and trade-offs. - Ninety percent of respondents say design is at least as important as before AI; nearly 60% consider it more important. - Developers increasingly share this view, with 65% saying design has become more important. - Collaborative decision-making helps teams develop sharper judgment instead of optimizing only for individual output. ## Four Patterns of AI Adoption - The report identifies four organizational approaches: - **Unified:** Individuals and leadership advance AI adoption together (36%). - **Directive:** Adoption is driven from the top down (27%). - **Grassroots:** Practitioners lead adoption from the bottom up (20%). - **Nascent:** AI adoption remains at an early stage (18%). - Directive and grassroots organizations both experience friction when teams lack shared practices and communication. - The main challenge is organizational alignment, not simply access to AI tools. ## Building Shared AI Practices - Grassroots adopters should make successful workflows visible, create structure, and promote shared spaces. - Leaders introducing AI should close the gap between strategy and everyday practice. - The goal is not for one person to move faster, but for the whole organization to make better decisions and move quickly together. Teams should treat AI adoption as a collaborative design and organizational challenge: establish shared workflows, keep work visible, and use AI to improve collective judgment rather than only individual productivity.

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What Matters When Anyone Can Build | Figma Blog (opens in new tab)

AI has made building products faster and more accessible, but speed alone no longer creates an advantage. When anyone can ship, the differentiators become choosing the right direction and shaping the result with care. Figma’s Yuhki Yamashita argues that strong teams combine rapid exploration, deliberate decision-making, and relentless craft. ## Choosing What’s Worth Building - The abundance of possible ideas makes it easy to commit prematurely to the first promising concept. - Iterating deeply on one idea can become “local hill-climbing,” refining a path without questioning whether it is the right one. - AI tools can worsen tunnel vision by accelerating a chosen direction without challenging its assumptions. - Traditional strategic methods, such as MECE option mapping, encourage breadth but can remain too abstract to create conviction. - A stronger approach combines breadth and depth: - Explore several distinct directions in parallel. - Turn each direction into a realistic, end-to-end interactive prototype. - Compare actual user experiences rather than abstract diagrams or wireframes. - Invite teammates and AI agents to react and build on ideas collectively. - This creates a more collaborative, parallel way of working instead of a siloed, sequential process. ## Making the Product Yours - AI-generated products tend to converge on familiar patterns and statistically likely solutions. - “Good enough” becomes easy to produce and easy to accept, creating interchangeable products. - The main danger is passivity: accepting the first convincing result because it looks polished. - Craft requires active judgment: - Question every decision. - Revisit and refine multiple times. - Remove unnecessary elements. - Push beyond the first few acceptable versions. - Develop a distinct point of view. - As AI raises the baseline quality of products, differentiation will come less from tools or execution speed and more from the care and intention behind the final result. ## What Matters Now - The essential capabilities are **speed, direction, and craft**. - The best teams do not treat these as competing priorities: - They move quickly. - They choose deliberately. - They refine relentlessly. - In a world where nearly anything can be built, the lasting advantage lies in deciding what deserves to exist and shaping it into something distinctive.

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Layers of your time : Celebrating the time spent with Toss (opens in new tab)

The article argues that effective internal branding is not about making attractive company merchandise, but about designing meaningful experiences around employees’ time and contributions. Through an eight-month redesign of Toss’s work-anniversary gift, the designer created a layered light that visually represents accumulated years, protected quality despite production delays, and carefully designed the delivery experience. The project concludes that strong internal branding requires a clear reason, end-to-end experience design, and unwavering standards. ## From Merchandise to a Celebration of Time - Toss celebrates employees’ work anniversaries with annual gifts such as medals, wine, and cubes. - Over time, some employees began giving the gifts away, suggesting they had become clutter rather than meaningful keepsakes. - The redesign aimed to: - Sincerely celebrate each employee’s time at the company. - Show appreciation for the six-month gap while the gift was being redesigned. ## Three Criteria for the New Gift The new product had to: - Avoid being immediately stored away in a drawer. - Physically show the accumulation of time. - Remain beautiful whether celebrating one year or ten years. A layered lamp was chosen because employees could add one disk for each anniversary. As the disks accumulated, the layers of light became deeper, making the passage of time visible through the object’s structure. ## Hardware Development and Quality Control - The designer had no previous hardware or lighting-production experience. - The team repeatedly tested: - Disk thickness, including differences as small as 0.5 mm. - The spacing between the lamp body and disks. - Light intensity as more disks were added. - The product was divided into two versions: - White for years 1–10. - Black from year 11 onward, symbolizing the beginning of a new period. - Dozens of defects appeared during final factory inspection. - Rather than compromise quality to meet the schedule, distribution was delayed. - Approximately 5,000 lamps were individually inspected and improved. ## Giving the Product a Warm Voice - The lamp was named **Layered Lighting**. - The phrase **“Layers of your time at toss”** was engraved on the lamp and packaging. - The communication emphasized remembrance and celebration rather than corporate motivation. - Serif typography, carefully matched packaging, and handwritten name cards created a warmer, more personal experience. ## Designing the Moment of Delivery - Instead of asking employees to pick up their gifts, the team placed them directly at employees’ desks. - The redesigned process gave employees the correct number of disks for their accumulated tenure. - The intended experience was: - Discovering the gift on a Monday morning. - Opening the box and reacting with surprise. - Taking photos and sharing the moment with colleagues. - Over one weekend, the team placed gifts at 2,500 desks among approximately 3,900 employees. - The operation took 26 hours. - Employee photos and reactions spread across Slack and Instagram, including one memorable comment: “I now have a reason to stay another year.” ## Principles of Good Internal Branding - **Start with the reason:** Every object or graphic should clearly communicate why it exists. - **Design the experience, not just the object:** The interaction begins before the product is opened and includes how it is received and shared. - **Protect the standard until the end:** Internal projects are easy to compromise because their results may not be immediately visible, making a clear standard essential. Good internal branding helps employees feel that they belong to a good team. That sense of belonging can strengthen engagement and ultimately improve the quality of the work they create.

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Figma Opens a New Hub in India | Figma Blog (opens in new tab)

Figma has opened a new hub in Bengaluru to support India’s rapidly expanding design and product-development community. India is now Figma’s second-largest market by monthly active users, with strong adoption among major companies and growing interest in AI-assisted design and development. The Bengaluru office is intended to bring Figma closer to local users while helping shape the future of product creation in India. ## Bengaluru Hub and India’s Growing Community - The office opened on November 12, 2025, after more than 7,000 people registered for the launch event. - Figma says India has nearly 25,000 Friends of Figma community members. - More than 40% of Bombay Stock Exchange 100 companies used Figma as of September 2025. - Major customers include Airtel, Flipkart, Swiggy, Zomato, Myntra, Groww, and TCS. ## AI’s Impact on Design and Development Research surveying 730 design, engineering, and product leaders found that: - 93% of designers’ companies already use AI in design. - 85% of designers believe AI makes writing code easier. - 81% of developers say design is increasingly important to successful AI-powered products. These findings support Figma’s broader strategy of connecting design, code, collaboration, and AI in one platform. ## Figma’s Expanding Product Platform At the Bengaluru launch, Figma highlighted tools across its product ecosystem: - **Figma Design:** Create digital products. - **Figma Make:** Turn prompts or designs into prototypes and applications. - **Dev Mode:** Help developers translate designs into code. - **Figma Sites:** Design and publish websites. - **FigJam:** Collaborate through online whiteboards. - **Figma Slides:** Build interactive presentations. - **Figma Draw:** Create advanced vector illustrations. - **Figma Buzz:** Produce branded marketing assets at scale. Figma also introduced **Figma Weave**, based on its acquisition of Weavy, to add AI-native capabilities for image, video, animation, motion design, and VFX creation. ## Figma’s Global Expansion - 85% of Figma users were outside the United States in Q1 2025. - About half of Figma’s 2024 revenue came from international markets. - Bengaluru joins Figma offices in cities including Tokyo, Singapore, London, Paris, Berlin, Sydney, São Paulo, and New York. The new hub reflects Figma’s shift from a standalone design tool toward a global, AI-powered platform supporting the full journey from idea to product.

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IDC Study Says the Global Workforce Engaged in Software Design Is Expanding | Figma Blog (opens in new tab)

IDC forecasts that the global workforce involved in software design and development will grow by more than 30%, reaching 144 million people by 2029. This expansion reflects the growing role of design as a competitive differentiator and the increasing demand for design talent. Generative AI is expected to accelerate product development while raising expectations for usability and visual quality. ## Workforce Growth in Software Design - The population of knowledge workers and developers designing digital products and interfaces is projected to grow from **107 million in 2025 to 144 million in 2029**. - The research covers multiple industries, company sizes, and roles involved in software design and product development. - IDC based its model on quantitative research involving more than 1,000 IT and business leaders. ## UX Design Leads Growth - UX professionals are expected to grow at a **7.6% compound annual growth rate** between 2025 and 2029. - This growth is expected to outpace other knowledge-worker categories. - IDC links the trend to rising demand for design-intensive digital products and solutions. ## Generative AI Raises the Bar - Generative AI will increase the speed and volume of software development. - Faster development may give users more product choices and enable better-designed digital experiences. - Designers and developers will face greater pressure to make AI-powered features highly usable, appealing, and intuitive. Overall, the study suggests that companies should treat design as a strategic capability and invest in UX talent as software development becomes faster and more AI-driven.

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Figma Announces Pricing of Initial Public Offering | Figma Blog (opens in new tab)

Figma announced pricing for its initial public offering at **$33 per share**, valuing an offering of 36,937,080 Class A shares. Trading is expected to begin on the New York Stock Exchange under **“FIG”** on July 31, 2025, with closing scheduled for August 1. The IPO marks Figma’s transition from a design tool into a broader, AI-powered product development platform. ## IPO Details - Figma is offering **12,472,657 shares** of Class A common stock. - Existing stockholders are selling **24,464,423 shares**. - The offering’s public price is **$33.00 per share**. - Certain selling stockholders granted underwriters a 30-day option to purchase up to **5,540,561 additional shares** for over-allotments. - Figma will not receive proceeds from shares sold by existing stockholders. ## Trading and Underwriting - Shares are expected to trade on the **New York Stock Exchange** under ticker symbol **FIG**. - The offering is expected to close on **August 1, 2025**, subject to customary conditions. - Morgan Stanley, Goldman Sachs, Allen & Company, and J.P. Morgan are joint lead book-running managers. - BofA Securities, Wells Fargo Securities, and RBC Capital Markets are additional book-running managers. - William Blair and Wolfe | Nomura Alliance are serving as co-managers. - The SEC declared the related registration statement effective on July 30, 2025. ## Figma’s Platform and Evolution - Founded in 2012, Figma describes itself as a collaborative platform for digital product development. - The company has expanded beyond interface design into an AI-powered system supporting: - Ideation - Design - Building - Product shipping - Its central value proposition is helping teams collaborate more efficiently while maintaining alignment throughout the product lifecycle. Figma’s IPO makes its public-market debut with a $33-per-share offering and positions the company as a broader collaborative platform for designing and delivering digital products.

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Figma Announces Increase in IPO Price Range | Figma Blog (opens in new tab)

Figma announced an increased expected price range of **$30–$32 per share** for its proposed initial public offering. The company has amended its Form S-1 registration statement and plans to list Class A common stock on the New York Stock Exchange under **“FIG.”** The announcement follows the launch of Figma’s IPO roadshow. ## Updated IPO Terms - Figma plans to offer **12,472,657 shares** of Class A common stock. - Existing stockholders plan to sell an additional **24,464,423 shares**. - Selling stockholders may grant underwriters a 30-day option to purchase up to **5,540,561 additional shares** to cover over-allotments. - Figma will not receive proceeds from shares sold by existing stockholders. ## Underwriters - Joint lead book-running managers: - Morgan Stanley - Goldman Sachs - Allen & Company - J.P. Morgan - Additional book-running managers include BofA Securities, Wells Fargo Securities, and RBC Capital Markets. - William Blair and Wolfe | Nomura Alliance will serve as co-managers. ## Regulatory Status - The offering is being made through a preliminary prospectus. - Figma’s registration statement has been filed with the SEC but is not yet effective. - Shares cannot be sold, and purchase offers cannot be accepted, until the registration statement becomes effective and applicable securities-law requirements are satisfied. ## About Figma - Founded in 2012, Figma describes itself as an AI-powered platform for collaborative product development. - Its product supports the full workflow from ideation and design through development and shipping. - The company emphasizes collaboration, efficiency, and keeping product teams aligned. Figma’s revised price range signals increased expectations for its upcoming IPO, though the final offering price and completion of the listing remain subject to market conditions and regulatory approval.

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Why development leaders are investing in design | Figma Blog (opens in new tab)

Design has become a strategic driver of software success, not merely a visual layer added at the end of development. An IDC study of more than 500 development leaders found that teams prioritizing design report stronger business outcomes, faster delivery, and better collaboration. The research also shows that human design expertise is increasingly important as AI accelerates product creation. ## The Business Case for Design - 75% of development leaders consider design “very” or “extremely important” to modern software development. - Leaders who rated design as “extremely important” were five times more likely to say their last project far exceeded expectations. - The main business benefits associated with design investment were: - Improved customer retention - Higher customer engagement - Increased product innovation - Design now influences customer satisfaction, employee productivity, accessibility, and data-driven decision-making. ## Designer–Developer Collaboration - 52% of leaders said their organizations have increased software output over the past two years. - Collaboration between design and development from the beginning of a project helps teams: - Align on scope and trade-offs earlier - Reduce rework and friction - Iterate in real time - Improve morale and time to market - Among respondents, stronger design collaboration led to: - More innovation for 54% - Better customer experiences for 47% - Faster time to market for 43% - Effective collaboration was described as synchronized, structured, and mutually supportive rather than divided into isolated handoffs. ## Design Expertise in AI-Driven Development - AI makes it easier to create initial concepts, but generated outputs still require substantial human refinement. - Designers provide essential oversight in: - Quality control - User experience - Brand consistency - Cross-functional review - 80% of development leaders said design has become more important to the success of AI-powered products than it was two years ago. - The strongest teams treat AI output as a starting point, not a finished product. Human judgment is needed to turn fast-generated concepts into usable, user-centered experiences. Organizations seeking an advantage should treat design as a business priority, integrate designers and developers throughout the development process, establish scalable design practices, and preserve human oversight of AI-generated work.

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Figma Files Registration Statement for Proposed IPO | Figma Blog (opens in new tab)

Figma announced on July 1, 2025, that it publicly filed an S-1 registration statement with the SEC for a proposed initial public offering. The company plans to list its Class A common stock on the New York Stock Exchange under the symbol “FIG,” though the offering size, share price, and timing remain undecided. The IPO is subject to SEC review and market conditions. ## Public Filing and Proposed Listing - Figma’s filing follows its confidential submission of a draft S-1 in April 2025. - The proposed offering covers Figma’s Class A common stock. - The company has applied to list on the NYSE under the ticker **FIG**. - No share count or price range has been announced. - Figma cautions that the IPO may be delayed, changed, or not completed. ## Underwriters and Offering Restrictions - Morgan Stanley, Goldman Sachs, Allen & Company, and J.P. Morgan will serve as joint lead book-running managers. - BofA Securities, Wells Fargo Securities, and RBC Capital Markets will act as book-running managers. - William Blair and Wolfe | Nomura Alliance will be co-managers. - Shares may only be offered through a prospectus after the registration statement becomes effective. - The announcement itself is not an offer to sell or a solicitation to buy securities. ## Figma’s Business Positioning - Founded in 2012, Figma describes itself as a collaborative platform for digital product development. - The company has expanded beyond design software into an AI-powered platform. - Its tools support ideation, design, development, and product shipping. - Figma emphasizes collaboration, efficiency, and keeping product teams aligned. The announcement marks a significant step toward Figma becoming publicly traded, but investors must wait for the finalized prospectus and effective registration statement for details about valuation, financial performance, pricing, and the IPO timetable.

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Figma Localizes Product and Support for Korean Market | Figma Blog (opens in new tab)

Figma is launching an open beta of its fully localized Korean product and support experience on April 16. The rollout responds to strong adoption in South Korea and aims to remove language barriers across design, development, and collaboration. It is Figma’s third product localization, following Japanese and Spanish, with more languages expected this year. ## Korean Market Expansion - The localization includes: - A complete Korean product translation - Culturally adapted user interfaces - Dedicated Korean-language customer support - South Korea already has a significant Figma user base: - Nearly one-third of KOSPI 200 companies use Figma. - More than four million files were created in the country over the past year. - More than 75,000 files are edited daily. - The Seoul Friends of Figma community has over 1,000 active members. - Customers include Gangnam Unni, Daangn, KakaoBank, and Woowa Brothers. ## Benefits for Customers - KakaoBank reports a 30% increase in employee productivity attributed to Figma. - Its design team expects full Korean support to speed up critical projects by eliminating the need to work across two languages. - Woowa Brothers says Korean-language access will lower barriers and bring more people into the product development process. - Figma emphasizes that localization benefits both designers and non-designers, including developers. ## Supporting the Full Product Development Process Figma’s localization arrives alongside an expanding product ecosystem: - **FigJam**, launched in 2021, supports brainstorming, meetings, and collaborative work. - **Dev Mode**, launched in 2023, helps teams turn designs into coded products. - **Figma Slides**, launched in 2024, brings Figma’s design and collaboration features to presentations. - New AI-powered features help users develop and refine ideas. ## Global Context and Rollout - About 85% of Figma’s monthly active users are outside the United States. - Non-U.S. markets generated approximately 50% of revenue at the end of 2024. - Nearly two-thirds of users work outside traditional design roles, and about 30% identify as developers. - The Korean version will roll out gradually in open beta beginning April 16. - Figma will also showcase new products and features at Config in San Francisco on May 6–8 and London on May 14. Figma’s Korean localization is intended to make collaborative product development faster and more inclusive by allowing teams to work entirely in their native language.

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Figma Localizes Product and Support for Spanish Market | Figma Blog (opens in new tab)

Figma is launching a fully localized Spanish experience for users in Spain, including translated products, culturally adapted interfaces, and dedicated support. The move reflects Spain’s strong adoption of Figma and the company’s broader strategy to serve its largely international user base. Spanish becomes Figma’s second fully localized language after Japanese, with more languages planned later this year. ## Spanish Localization Goes Beyond Translation - Figma is adapting its product experience for Spanish-speaking users through: - Full product translation - Culturally relevant user interfaces - Dedicated Spanish-language support - The rollout begins March 27 and is expected to finish by April 17. - Figma says it aims to understand the specific needs of Spanish businesses and product teams. ## Figma’s Strong Presence in Spain - Nearly half of Spain’s IBEX 35 companies use Figma, including: - Amadeus - Banco Sabadell - Cabify - SEAT - Repsol - Telefonica - Spanish users created more than 1.5 million Figma files in 2024. - Nearly 34,000 files are edited daily across the country. - The Barcelona Friends of Figma community has more than 2,000 active members, making it Figma’s largest community chapter. ## Benefits for Spanish Teams - Companies such as Telefonica and Cabify expect the Spanish interface to improve collaboration and make Figma more accessible. - Localization is intended to help designers, developers, and broader product teams communicate and work more efficiently. - The effort supports Figma’s shift toward serving the entire product development process, not only traditional design roles. ## Part of Figma’s Global Expansion - About 85% of Figma’s monthly active users are outside the United States. - Approximately half of its revenue comes from non-U.S. markets. - Around one-third of users identify as developers, while nearly two-thirds work outside traditional design roles. - Spanish localization arrives alongside Figma’s expanding product ecosystem, including: - FigJam, launched in 2021 - Dev Mode, launched in 2023 - Figma Slides, launched in 2024 - New AI capabilities and other product development tools Figma’s Spanish launch is both a response to Spain’s established user community and a broader investment in international growth. By combining language support with localized product experiences, Figma aims to reduce barriers for Spanish teams while preparing to add more languages throughout the year.

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The Long and Short of It: Issue no.9 | Figma Blog (opens in new tab)

Issue no. 9 of Figma’s blog presents six “memos” about preserving craft, purpose, and creativity amid blurred roles, rapid product cycles, and emerging technology. The collection argues that digital creation should become more personal, emotionally resonant, adaptable, expressive, and inclusive. Rather than prescribing one method, the memos invite teams to question established approaches as they plan for 2025. ## Personalize the Web - Product Designer Chia Amisola argues that the internet has become increasingly standardized as it serves broader audiences. - She calls for a more personal and poetic web, inspired by the resurgence of small, handcrafted websites. - The accompanying essay, “Making space for a handmade web,” suggests that participating in this movement can begin simply by creating a site of your own. ## Build an Emotional Competitive Moat - Head of Insights Andrew Hogan argues that product differentiation cannot rely on features alone. - As software becomes more ubiquitous, emotional resonance can make an app feel distinctive and meaningful. - Teams should treat emotional response as part of product strategy and put “resonance on the roadmap.” ## Leave Room to Depart from the Roadmap - Director of Product Avantika Gomes challenges the idea that successful products must follow a fixed vision or predefined sequence of solutions. - Unexpected changes and discoveries can shape a product as much as its original roadmap. - Teams should avoid becoming overly attached to specific solutions and create room to pivot when circumstances or user needs change. ## Reclaim Creative Coding - Developer Jake Albaugh encourages developers to use the web’s expressive capabilities more fully. - He points to creative coding and the work of Henry Desroches as examples of how code can support experimentation and artistic expression, not just functional interfaces. ## The Value of Generalists - Content Strategist Carly Ayres revisits the discussion around generalists and hybrid roles. - As collaboration increasingly crosses design, development, writing, analysis, and product management, people who operate across disciplines may become especially valuable. ## Expand the Definition of Design - Another memo makes the case for greater inclusivity in design. - It suggests that the industry should reconsider narrow assumptions about who design serves and what design work includes. The collection’s practical message is to build with greater openness: make room for individuality, emotional connection, unexpected direction, creative experimentation, and broader participation. Teams planning new products should treat their process as adaptable rather than predetermined.

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The Rise of the Generalist | Figma Blog (opens in new tab)

Generalist and hybrid roles are becoming more valuable as complex product problems increasingly cross traditional disciplinary boundaries. The article argues that AI will handle more specialized tasks, making human strengths such as connecting perspectives, asking valuable questions, and exercising judgment increasingly important. This does not eliminate specialization; instead, the strongest professionals combine deep expertise with complementary skills. ## Generalists Move Beyond Startups - Startups have long depended on employees who can switch between responsibilities, such as growth, UX writing, onboarding, and marketing. - Larger companies are increasingly recognizing that complex problems rarely fit within one job category. - Emerging hybrid roles include: - Full-stack marketers combining brand and performance marketing - Product managers fluent in design systems - Sales professionals experienced with multiple customer segments ## Breadth Versus Deep Expertise - Generalist careers offer: - More opportunities to change direction over a long career - Exposure to ideas and methods from different fields - Greater adaptability as technology and job requirements change - Specialists may worry that the push toward generalization devalues years of focused expertise. - The article’s position is not that specialization should disappear, but that deep expertise becomes more valuable when paired with complementary capabilities. ## The Rise of the Multi-Specialist - The “design engineer” illustrates how combined skills can create new, highly sought-after roles. - Design engineers can: - Turn ideas into working prototypes with less communication loss - Recognize technical constraints and opportunities early - Bridge design and engineering teams - Similar combinations apply elsewhere: - Designers who understand engineering can propose more feasible solutions. - Writers familiar with implementation can produce more cohesive documentation. - These professionals are not shallow dabblers; they develop meaningful expertise in multiple connected areas. ## Hybrid Roles Are Spreading - Companies are hiring for roles such as: - Operations Generalist at Linear - People Generalist at Datadog - Software and 3D Generalists at IBM - Multifaceted brand storytellers at Anthropic - The article notes that thousands of generalist positions appear in job listings. - These roles often emerge organically as people follow curiosity and build skills to fill gaps in their existing abilities. ## Generalists in an AI-Driven Economy - As AI becomes better at specialized tasks within defined boundaries, human value shifts toward: - Connecting insights across domains - Asking questions that bridge different perspectives - Identifying what is worth building, not merely what can be built - Applying taste and judgment to limited resources and attention - Specialists provide deep domain knowledge, while generalists help translate and combine that knowledge. - The most productive intersections often occur when one field is viewed through the lens of another. The practical recommendation is to retain deep expertise while deliberately developing adjacent skills. Curiosity-driven, cross-disciplinary learning can create rare capabilities and prepare professionals for roles that may not yet formally exist.

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When To Off-Road the Product Roadmap | Figma Blog (opens in new tab)

Product roadmaps provide direction, but they should not become rigid commitments. Figma’s experience building Dev Mode shows that rapidly changing technology and user feedback often require teams to abandon planned work, pivot, or restart entirely. The best products are shaped by these course corrections rather than harmed by them. ## Why Traditional Roadmaps Need Flexibility - AI tools, agents, and coding assistants are accelerating product development and raising user expectations. - Six-to-twelve-month plans can become outdated before execution is complete. - Prescriptive roadmaps risk keeping teams committed to assumptions that are no longer valid. - Modern product development requires more experimentation, iteration, and willingness to change direction. ## Dev Mode’s Pivot from Code Generation - Figma initially envisioned Dev Mode as a way to automate the conversion of designs into code. - User feedback revealed that many developers already had reusable code for their design systems. - Developers often needed help assembling existing components rather than generating new CSS or code. - Figma shifted its focus to **Code Connect**, which lets teams customize the code snippets shown in Dev Mode using their existing design-system code. - The change delayed launches and frustrated people who had invested months in the original plan, but it better addressed user needs. ## Course Correction as a Product Strength - Figma argues that great products are often defined by twists and pivots. - Loom and Slack are cited as examples of companies that began with very different product concepts before finding their current direction. - Figma avoids letting sunk costs dictate future decisions. - Teams may abandon or restart projects when research, internal testing, or beta feedback shows that the product is not working. ## Learning Through Real-World Feedback - After Dev Mode’s 2023 beta, user feedback became more important than following the original roadmap. - Figma released more than 200 fixes and new features in a single month. - Rapid iteration can be frustrating, but it helps teams move toward outcomes that genuinely work for users. - Valuable information can come from user research, internal dogfooding, rapid prototypes, and beta programs. Teams should treat roadmaps as adaptable guides rather than fixed contracts. When evidence challenges the plan, experiment quickly, revisit assumptions, and be willing to go “off-road” to build the product users actually need.