discordMay 20, 2025

Introducing the Discord for Business Newsletter, Vol. 1 (opens in new tab)

Discord’s first *Discord for Business Newsletter* highlights the company’s expanding advertising, developer, and entertainment initiatives. It reports strong results from Quests, introduces mobile video advertising and the Social SDK, and marks Discord’s tenth anniversary with a new CEO. Overall, Discord is positioning itself as a business platform built around authentic gaming communities and player engagement. ## Quests Advertising Reaches Its First Anniversary - Discord launched its first advertising product, Quests, one year ago. - **Video Quests** deliver branded video content and average more than 80% view-through completion. - **Play Quests** reward users for playing or streaming games, emphasizing active engagement over passive impressions. - More than 70 Quests have launched, generating millions of rewards. - **Mobile Video Quests** will begin a pilot in June 2025, expanding Discord’s advertising reach beyond desktop. ## Discord Social SDK for Game Developers - Announced at GDC 2025, the Social SDK lets developers add Discord-powered features directly to games. - Supported features include: - Friend lists - Game invites - Messaging - Voice chat - The SDK is free and can support players who do not have Discord accounts. - Discord says the tools can improve game discoverability and encourage longer play sessions. - Early users include Theorycraft Games, Facepunch Studios, and Scopely; the SDK is now available to all developers. ## Discord Turns Ten Under New Leadership - Discord now reports more than 200 million monthly active users and over 1.5 billion hours of monthly gaming activity. - Co-founder Jason Citron appointed **Humam Sakhnini** as CEO. - Sakhnini brings more than 15 years of gaming-industry experience, including leadership roles at Activision Blizzard and King Digital Entertainment. - The transition is intended to support Discord’s next stage of growth. ## Partnerships, Press, and New Promotions - Recent coverage has focused on Discord’s mobile advertising plans, Quests, gaming discovery, and its emphasis on authenticity. - Entertainment partnerships include: - A *Mission: Impossible* Quest offering a day of Nitro for completing a puzzle. - A Star Wars collection in the Discord Shop released around May 4. - Discord directs businesses to its Quest success stories and advertising solutions for further examples. Discord’s business strategy centers on rewarding users and integrating brands into existing gaming communities rather than relying solely on conventional ad impressions. Businesses interested in reaching gamers can explore Quests, mobile video campaigns, and Discord’s developer tools.

mobile-advertisingvoice-chatgame-developmentdiscord-social-sdk+2

discordMar 19, 2025

Discord Announces First Mobile Ad Format, Broadening Advertising Opportunities (opens in new tab)

Discord is set to expand its rewarded advertising ecosystem to mobile devices with the pilot launch of Video Quests on Mobile in June 2025. This strategic evolution aims to connect advertisers with Discord’s 200 million monthly active users across platforms, leveraging a full-screen, opt-in format designed specifically for brand awareness. By transitioning these advertising tools to mobile, Discord provides a performance-driven channel for partners to engage a highly active community through high-quality video content and incentivized rewards. ### Mobile Integration and the 2025 Pilot * The initial pilot program for Video Quests on Mobile is scheduled to begin in June 2025. * The format utilizes a full-screen, premium user interface tailored for mobile consumption while maintaining Discord’s commitment to opt-in, non-intrusive advertising. * This expansion marks Discord’s first mobile-specific ad offering, targeting a cross-platform audience that spans PC, mobile, and native console integrations. ### Evolution of the Quests Framework * Discord currently offers two primary rewarded formats: Video Quests for awareness (trailers and announcements) and Play Quests for engagement (requiring users to play or stream a game). * The platform has shifted from a gaming-exclusive focus to a broader Media and Entertainment strategy, catering to diverse brand partners including streaming services and movie studios. * Play Quests generate authentic connections by rewarding players with exclusive in-game items for meeting specific gameplay or streaming milestones. ### Proven Campaign Performance and Metrics * **miHoYo (Genshin Impact):** Utilizing high-value in-game rewards through Play Quests, the developer saw an 80% increase in playtime during the campaign week. * **Max (Dune: Prophecy):** The first-ever Video Quest featured a long-form trailer (2:38) that achieved a significantly high completion rate of 85%. * **Nexon Games (The First Descendant):** A Video Quest campaign generated over 1 million completions, with 10% of that engagement occurring organically through peer-to-peer sharing. ### Strategic Outlook for Advertisers Brands and developers looking to capitalize on this expansion should consider participating in the June pilot to secure early access to the mobile player community. This format is particularly recommended for titles launching new updates, downloadable content (DLC), or major media premieres where high-impact video awareness is a primary objective.

mobile-advertisingvideo-streamingcross-platformad-tech+3