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Introducing the Discord for Business Newsletter, Vol. 1 (opens in new tab)

voice-chatgame-developmentdiscord-social-sdkmobile-advertisingvideo-questsgaming-platform

Discord’s first Discord for Business Newsletter highlights the company’s expanding advertising, developer, and entertainment initiatives. It reports strong results from Quests, introduces mobile video advertising and the Social SDK, and marks Discord’s tenth anniversary with a new CEO. Overall, Discord is positioning itself as a business platform built around authentic gaming communities and player engagement.

Quests Advertising Reaches Its First Anniversary

  • Discord launched its first advertising product, Quests, one year ago.
  • Video Quests deliver branded video content and average more than 80% view-through completion.
  • Play Quests reward users for playing or streaming games, emphasizing active engagement over passive impressions.
  • More than 70 Quests have launched, generating millions of rewards.
  • Mobile Video Quests will begin a pilot in June 2025, expanding Discord’s advertising reach beyond desktop.

Discord Social SDK for Game Developers

  • Announced at GDC 2025, the Social SDK lets developers add Discord-powered features directly to games.
  • Supported features include:
    • Friend lists
    • Game invites
    • Messaging
    • Voice chat
  • The SDK is free and can support players who do not have Discord accounts.
  • Discord says the tools can improve game discoverability and encourage longer play sessions.
  • Early users include Theorycraft Games, Facepunch Studios, and Scopely; the SDK is now available to all developers.

Discord Turns Ten Under New Leadership

  • Discord now reports more than 200 million monthly active users and over 1.5 billion hours of monthly gaming activity.
  • Co-founder Jason Citron appointed Humam Sakhnini as CEO.
  • Sakhnini brings more than 15 years of gaming-industry experience, including leadership roles at Activision Blizzard and King Digital Entertainment.
  • The transition is intended to support Discord’s next stage of growth.

Partnerships, Press, and New Promotions

  • Recent coverage has focused on Discord’s mobile advertising plans, Quests, gaming discovery, and its emphasis on authenticity.
  • Entertainment partnerships include:
    • A Mission: Impossible Quest offering a day of Nitro for completing a puzzle.
    • A Star Wars collection in the Discord Shop released around May 4.
  • Discord directs businesses to its Quest success stories and advertising solutions for further examples.

Discord’s business strategy centers on rewarding users and integrating brands into existing gaming communities rather than relying solely on conventional ad impressions. Businesses interested in reaching gamers can explore Quests, mobile video campaigns, and Discord’s developer tools.