discordMay 20, 2025

Introducing the Discord for Business Newsletter, Vol. 1 (opens in new tab)

Discord’s first *Discord for Business Newsletter* highlights the company’s expanding advertising, developer, and entertainment initiatives. It reports strong results from Quests, introduces mobile video advertising and the Social SDK, and marks Discord’s tenth anniversary with a new CEO. Overall, Discord is positioning itself as a business platform built around authentic gaming communities and player engagement. ## Quests Advertising Reaches Its First Anniversary - Discord launched its first advertising product, Quests, one year ago. - **Video Quests** deliver branded video content and average more than 80% view-through completion. - **Play Quests** reward users for playing or streaming games, emphasizing active engagement over passive impressions. - More than 70 Quests have launched, generating millions of rewards. - **Mobile Video Quests** will begin a pilot in June 2025, expanding Discord’s advertising reach beyond desktop. ## Discord Social SDK for Game Developers - Announced at GDC 2025, the Social SDK lets developers add Discord-powered features directly to games. - Supported features include: - Friend lists - Game invites - Messaging - Voice chat - The SDK is free and can support players who do not have Discord accounts. - Discord says the tools can improve game discoverability and encourage longer play sessions. - Early users include Theorycraft Games, Facepunch Studios, and Scopely; the SDK is now available to all developers. ## Discord Turns Ten Under New Leadership - Discord now reports more than 200 million monthly active users and over 1.5 billion hours of monthly gaming activity. - Co-founder Jason Citron appointed **Humam Sakhnini** as CEO. - Sakhnini brings more than 15 years of gaming-industry experience, including leadership roles at Activision Blizzard and King Digital Entertainment. - The transition is intended to support Discord’s next stage of growth. ## Partnerships, Press, and New Promotions - Recent coverage has focused on Discord’s mobile advertising plans, Quests, gaming discovery, and its emphasis on authenticity. - Entertainment partnerships include: - A *Mission: Impossible* Quest offering a day of Nitro for completing a puzzle. - A Star Wars collection in the Discord Shop released around May 4. - Discord directs businesses to its Quest success stories and advertising solutions for further examples. Discord’s business strategy centers on rewarding users and integrating brands into existing gaming communities rather than relying solely on conventional ad impressions. Businesses interested in reaching gamers can explore Quests, mobile video campaigns, and Discord’s developer tools.

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discordFeb 26, 2025

Checkpoint Reached: New Updates on our Quest to Connect More Game Developers with Players (opens in new tab)

Discord reports early success for Quests, its advertising format that rewards players for discovering and playing games. Campaigns involving titles such as Fortnite, Genshin Impact, and World of Warcraft produced a 16% increase in average playtime and a 9% increase in average player counts. Building on these results, Discord is piloting Video Quests to help developers promote trailers, launches, seasons, and other content. ## Quests Are Increasing Gameplay - Millions of players have completed Quests since the program launched. - Genshin Impact’s first Quest generated: - An 80% increase in gameplay hours. - A threefold increase in friend-to-friend game streams. - World of Warcraft: The War Within Quest attracted more than one million participants and contributed to a 63% increase in the number of people playing the game on Discord. - Krunker Strike’s Quest reached largely new or returning players: 90% of participants from Discord Activities were new or lapsed users. - Krunker Strike saw a 33% increase in player count during launch week. - Developers have requested more tools for promoting upcoming games, new seasons, DLC, and major content releases. ## Introducing Video Quests - Video Quests are a new pilot format designed to promote game-related video content. - Developers can feature: - Trailers. - Gameplay reveals. - Season launches. - Other development and marketing announcements. - Videos appear through Discord’s Quest Bar and can be watched without significantly interrupting the user’s Discord experience. - Players choose when and how to engage, while still earning rewards for completing the Quest. - Discord is initially testing Video Quests with a limited group of developers. ## Discord’s Broader Gaming Strategy - Discord aims to become an important platform for discovering, building, and launching games. - The company says its advertising products will prioritize both developer results and the player experience. - Discord plans to refine Quests based on feedback from players and developers and will share more information as the Video Quest pilot expands. Discord’s early data suggests Quests can drive meaningful engagement and attract lapsed or new players. Developers interested in promoting game releases or video content should monitor the Video Quest rollout and consider joining Discord’s pilot updates.

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